THE MAIN ENVIRONMENTAL INITIATIVES OF 2019
RECYCLING
Activities to increase the quantity and quality of the separate waste collection during the Grand Prix in cooperation with Mugello Circuit and the operators of the waste management service (Alia and the social enterprise L'Orologio).
USED COOKING OIL COLLECTION
Collection and recycling of used cooking oil.
USED MOTOR OIL COLLECTION
Collection and recycling of used motor oil.
CIRCULAR ECONOMY
Recycling of the recyclable sorted waste collected thanks to Alia Servizi Ambientali and the Italian National Consortia CIAL, Comieco, Corepla, CoReVe e Ricrea.
RAISE ENVIRONMENTAL AWARENESS AMONG SPECTATORS
Raising spectators' awareness on importance and benefits of recycling and its relation to a better environmental condition.
RAISE ENVIRONMENTAL AWARENESS AMONG OPERATORS
Raising awareness among operators, Teams and Hospitalities on the importance of recycling.
“GREEN RIDERS” POWERED BY CIAL
Awareness campaign on the importance of proper separate waste collection and recycling of aluminum cans through the "Green Riders", people of the KiSS Crew who, with a circular economy game, inform and invite spectators to bring their empty cans to the KiSS info-desks in the paddock area and in the Valentino Rossi Official Fan Club Area. Virtuous spectators are rewarded with recycled aluminum gadgets. Initiative realized in cooperation with CIAL (Italian Aluminum Recycling Consortium).
RECYCLING KITS AGAINST LITTERING
Distribution of waste recycling kits to spectators.
PLASTIC AND STEEL RECYCLING POWERED BY COREPLA AND RICREA
Awareness campaign on the importance of plastic and steel packaging recycling. Initiative in cooperation with Corepla (Italian Plastic Recycling Consortium) and Ricrea (Italian Steel Recycling Consortium).
GLASS RECYCLING POWERED BY COREVE
Awareness campaign on the importance of glass jars and bottles recycling, glass is 100% recyclable and can be endlessly reprocessed with no loss of quality. Initiative in cooperation with CoReVe (Italian Glass Recycling Consortium).
“RECYCLE YOUR BOTTLE & WIN” POWERED BY COREPLA
Placement at the KiSS info-desk in the paddock area of a Reverse Vending Machine to facilitate the recycling of empty plastic (PET) bottles and reward the virtuous spectators. Initiative in cooperation with Corepla.
STOP CIGARETTE BUTT LITTER!
Awareness campaign against the cigarette butt litter.
USE OF SUSTAINABLE MATERIALS
The furnishings are, where possible, in recyclable and / or recycled materials. Moreover, all our cellulosic materials (e.g. instruction sheets for separate waste collection, information totems and leaflet, indoor recycling bins) are made by FSC® certified companies on paper or cardboard from sustainable and legal sources. Initiative in cooperation with the Forest Stewardship Council® Italy.
COFFEE GROUNDS RECYCLING
Collection of exhausted coffee grounds from the Teams and Circuit hospitalities participating in the initiative. The coffee collected will then be transformed by a social enterprise into a kit to grow edible, good and sustainable mushrooms at home (Fungobox®). This project is a perfect example of a circular economy, from waste to resource.
FREE DRINKING WATER FOUNTAINS
Free drinking water fountains for spectators to reduce plastic waste and encourage people to refill their containers rather than buy single-use plastic water bottles.
