KiSS Mugello is the first initiative in the motorcycling world with the aim to raise awareness on sustainability using a great sporting event as a vehicle to achieve the goal.
It began his journey on the occasion of the MotoGP Italian Grand Prix of the 2013 thanks to Mugello Circuit, Yamaha Motor Racing and FIM (Fédération Internationale de Motocyclisme), in agreement with DORNA and IRTA (International Road Racing Teams Association).
KiSS Mugello inspired other important events such as the US Grand Prix with KiSS COTA (Circuit of the Americas), the Aragon Grand Prix with KiSS MotorLand, the Catalunya Grand Prix with KiSS Barcelona and finally the new KiSS Misano during the Grand Prix of San Marino and Riviera di Rimini 2016. Moreover, other motorsport disciplines have been involved such as speedway with KiSS Tampere, trial with KiSS Andorra, and enduro with KiSS Navarra during the International Six Days of Enduro. The KiSS programmes are part of FIM Ride Green Programme.
KiSS Mugello is under the management and coordination of Right Hub, an Italian start-up (a Certified B Corporation®) specialized in environmental and social sustainability projects.