KiSS Mugello is the environmental and social sustainability programme of the Italian Grand Prix of MotoGP™ at Mugello Circuit. The aim of the programme is to raise collective awareness on the importance of employing sustainable oriented practices in major sport events, as well as in everyday life.
The program began its journey at the 2013 MotoGP™ Italian Grand Prix thanks to the collaboration between Mugello Circuit, Yamaha Motor Racing and FIM (Fédération Internationale de Motocyclisme), in agreement with DORNA and IRTA (International Road Racing Teams Association). KiSS Mugello was the first initiative in the motorcycling world aimed at raising awareness on sustainability issues among the universe of motorcycling by using a major sporting event as a vehicle to achieve the goal.
Since its first edition, KiSS Mugello has inspired a series of other major motorcycling events by contributing to the worldwide spread of KiSS - Keep it Shiny and Sustainable programmes to other MotoGP™ Grand Prix and other motorcycle disciplines around the world. KiSS programmes are part of FIM Ride Green programme.
The design and coordination of KiSS Mugello are entrusted to Right Hub Benefit Company, organization that promotes internationally sustainability projects for companies and for the event Industry (organizers, suppliers, and sports teams).